July 13th, 2008
How To Get Satisfaction From Travel Companies
Every year Americans experience thousands of problems with travel arrangements. Travel and recreation are ranked sixth on the US Department of Commerce’s list of the products and services consumers complain about most—up there with other such “top ten” headaches as cars, banks and insurance.
Here’s how to register a meaningful complaint in the travel industry—and how to pursue it until you get results.
Before you complain:
Ask questions beforehand. Be extremely specific about your wants and needs when making arrangements. Aim: To accommodate special needs and avoid disappointing “mismatches.”
Example: A couple instructed their travel agent to book them for a cruise they’d seen advertised. Although their cabin was comfortable and the food delicious, they didn’t have much fun because most of their fellow passengers were retirees. They were expecting a younger, livelier group.
Keep expectations realistic. A certain amount of inconvenience is an unavoidable part of life, whether you are at home or traveling. Problem: People may expect their vacations to be perfect. They often complain about hitches that occur while they are traveling that they would not attach blame to at home.
Example: A bus tour is held up in traffic due to an accident on the highway. The delay is clearly not the agent’s—nor the carrier’s—fault.
Make sure your complaint is legitimate. Specifically, if a service promised in your contract is not delivered, and/or you suffer damages due to some negligence on the part of the party you are complaining against, you have a legitimate complaint.
Example: A bus that was chartered to take a group to a Broadway show is delayed due to a flat tire. The driver grumbles that he has repeatedly advised the bus company to replace the worn tires. The delay causes the group to miss the entire first act and was clearly caused by the bus company’s failure to provide a reli able vehicle.
If your complaint is minor:
The majority of travel complaints are minor problems that can be easily corrected. Examples: You don’t receive the double room, non-smoking table or aisle seat you reserved.
Best: Complain politely—immediately. In most cases, the personnel in charge will resolve your problem right away. If necessary, call your travel agent for extra clout.
In the event you are asked to put up with a minor inconvenience, such as taking the window seat or keeping the single room until a double becomes available, avoid becoming angry or rude.
Better: Ask for a concession that will satisfy you—a price reduction, a complimentary bottle of wine, a voucher for a future service. You may need to speak to the management to get your request honored.
Don’t expect to collect a refund if you accept the unacceptable. For instance, if the air conditioner in your hotel room is too noisy but you don’t change your room—or your hotel.
Helpful: Inform the management or company representative of problems you encounter as a courtesy—even if you expect no recompense.
Examples: Tell the tour guide that he/she’s talking too quickly … tell the hotel manager that the pool furniture needs cleaning.
Handling serious complaints:
Step one: Collect the names of witnesses and company employees you deal with, copies of contracts, reservations, tickets or receipts, photos and/or witness statements if appropriate, and any other material that can document the incident and any losses.
Step two: Write directly to the president of the firm by name. Your letter should be brief and clearly typed.
Include the following:
Who you are. Include any identification that may add weight to your complaint (you are a steady, old customer, a stockholder, a member of the travel industry, the chairperson of a travel committee).
An objective description of what happened. Do not whine!
Include: Your assertions as to why what happened was their fault, and a description of the damages caused, if any.
What you expect in the way of compensation. This can be a refund, reimbursement damages, voucher for future service, etc.
• Wait 30 days. If you receive no reply, follow up with a copy of the letter along with a Date requesting a response. Also send copies of your letter to the Consumer Protection division in the office of the Attorney General of your state (use his/her name), and to any of their governing body responsible for regulating the company or service in question.
Accept the settlement offered if you believe is in good faith. Unless your losses have been great, your complaint is probably not worth the time and expense involved in a lawsuit.
Last recourse: Talk to an attorney to see if your case is worth litigating.

